Introduction The societal marketing concept is about companies thinking about what’s good for people and the planet, not just about making money. It’s like thinking about how toys or food Read more…
Marketing
What is Holistic Marketing Concept: Definition, History, Features and Principles
What is Holistic Marketing? Holistic marketing is a comprehensive approach that considers all aspects of a business and how they interconnect to create a seamless and unique brand image. It Read more…
Branding in Business: Meaning, Objectives and Enhancing Value
Branding is an integral aspect of any business firm’s identity, seamlessly intertwined with its products. In a world where competition is fierce and attention spans are short, companies often allocate Read more…
Standardization in Marketing: Benefits for Consumers, Sellers, and Society
Standardization involves the establishment of uniform product specifications, ensuring that goods and services adhere to consistent quality benchmarks. So basically, this practice has far-reaching implications that extend beyond mere convenience, Read more…
Convenience Goods: Meaning, Features, and Types
Convenience goods, as a category of products, cater to this need for ease and accessibility. In this article, we will discuss the meaning and features of convenience goods, explore the Read more…