Category: Marketing
Price Adaptation: Meaning, Goals, Strategies
Meaning Price adaptation is the ability of a business to change its pricing models to fit different geographic areas, consumer demands, and prevailing incomes. It is a major…
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Price: Meaning, Role, Steps of Price Setting Process, Reaction to Price Change
Price is an important aspect of any business. It determines the revenue generated and affects the company’s profitability. In setting its pricing policy. A firm must consider many…
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What is Product Mix? Explain Product Mix decisions.
The product mix is sometimes referred to as product assortment. It is the collection of product lines that a company provides to its customers. And it is also…
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Kotler’s Levels of Product
Let’s discuss the five levels of product, which include core benefit, generic product, expected level, augmented product, and potential product. These levels provide a guide for companies as they…
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Types of Products: Consumer Products and Industrial Products and its Subtypes
When it comes to the world of commerce, products play a crucial role in defining a business’s success. Products are the backbone of any industry, and understanding their…
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