Category: Marketing
Societal and Holistic Marketing in Marketing Management
Introduction The societal marketing concept is about companies thinking about what’s good for people and the planet, not just about making money. It’s like thinking about how toys…
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Types of Labels
Labels are an essential part of products and they play various roles surrounding us, such as product identification, providing information, and branding. Basically, they can be made from…
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7 Forces Model: Thompson and Strickland
Industry’s Dominant Economic Features This includes factors such as the size of the industry, the growth rate of the industry, and the level of competition in the industry.…
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