Hart & Stapleton

Arpit avatar


{tocify} {$title=Table of Contents}




Strategic Marketing 

“A statement in very general terms of how the marketing
objective is to be achieved, e.g. acquiring a competitive
company, by price reductions, by product improvement, or by
intensive advertising. The strategy becomes the basis of the
marketing plan” 

About the Above Author 

We got nothing about the author

Leave a Reply

Your email address will not be published. Required fields are marked *