Category: Marketing Definition
What is Sales Quota – Definition, Importance, 4 Types, Advantages and Disadvantages
The study of sales quota is important for several reasons. Firstly, sales quotas are an essential tool for sales management as they help to define and stimulate sales…
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Convenience Goods: Meaning, Features, and Types
Convenience goods, as a category of products, cater to this need for ease and accessibility. In this article, we will discuss the meaning and features of convenience goods,…
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What is Holistic Marketing Concept: Definition, History, Features and Principles
What is Holistic Marketing? Holistic marketing is a comprehensive approach that considers all aspects of a business and how they interconnect to create a seamless and unique brand…
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Branding in Business: Meaning, Objectives and Enhancing Value
Branding is an integral aspect of any business firm’s identity, seamlessly intertwined with its products. In a world where competition is fierce and attention spans are short, companies…
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Standardization in Marketing: Benefits for Consumers, Sellers, and Society
Standardization involves the establishment of uniform product specifications, ensuring that goods and services adhere to consistent quality benchmarks. So basically, this practice has far-reaching implications that extend beyond…
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How Socialization Impacts Consumer Behavior?
Socialization, understanding consumer behavior has become very important for businesses seeking to stay competitive and connect with their target audience. One crucial aspect that significantly influences consumer behavior…
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