Category: Marketing Definition
What are Consumer Buying Decision Process?
Meaning of Consumer Decision-making Process The consumer decision-making process is a series of steps that a buyer goes through when deciding to purchase a product or service. It is…
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Arpit|
What is Transportation and Logistics || Types of Transportation
What is Transportation and Logistics Transportation refers to the movement of people, animals, and goods from one place to another using various means. {tocify} {$title=Table of Contents} Image…
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Arpit|
Surrogate Advertising || Example for Surrogate Advertising
Surrogate Advertising Surrogate advertising is a marketing technique used by companies to promote their products that are otherwise prohibited by law to be advertised directly. In India, liquor…
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Arpit|
Corporate Social Responsibility: Definition, Concept, Process, Scopes
Finance, Finance Explanation, Management, Management Author, Management Definition, Management Explanation, Marketing, Marketing Author, Marketing Definition, Marketing ExplanationCorporate social responsibility is traditionally shattered down into four categories: environmental, philanthropic, ethical, and economic responsibility. Businesses have a responsibility to respect the laws of the country and…
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Arpit|
Culture: Definition, What are Its Functions, Characteristics, Elements of Culture?
Culture is the customary beliefs, social forms, and material traits of a particular group of people. It includes codes of manners, dress, language, religion, rituals, art, and encompasses…
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Definepedia|
Reference Groups: Meaning, Types, What is Primary and Secondary Reference Groups?
Hey there, friend! Have you ever heard of reference groups? If you haven’t, then let me tell you: understanding reference groups is one of the most important things…
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Arpit|