Category: Marketing

{tocify} {$title=Table of Contents} New product  “Product development involves the adding, dropping, and modification of item specifications in the product line for a given period of time, usually…

{tocify} {$title=Table of Contents} New Product  “New products are those which are really innovative and truly unique replacements for existing products that are significantly different from the existing…

{tocify} {$title=Table of Contents} New Product  “A product is said to be a new product when it serves an entirely new function or makes a major improvement in…

{tocify} {$title=Table of Contents} Strategic marketing  “Understanding the strategic situation confronting an organization is an essential starting point in developing a marketing strategy” About the Above Author  We…

{tocify} {$title=Table of Contents} Strategic marketing  “The establishment of the goal or purpose of a strategic business unit and the means by which it is to be achieved…

{tocify} {$title=Table of Contents} Strategic marketing  “The role of strategic marketing is to lead the firm towards attractive economic opportunities, that is, opportunities that are adapted to its…