Category: Marketing

  • Hart & Stapleton

    {tocify} {$title=Table of Contents} Strategic Marketing  “A statement in very general terms of how the marketing objective is to be achieved, e.g. acquiring a competitive company, by price…

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  • Voice marketing

    {tocify} {$title=Table of Contents} > Voice marketing Voice marketing is a way for businesses, brands, and influencers to reach their target audiences through live or recorded audio content.…

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  • Clayton Christensen,

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    {tocify} {$title=Table of Contents} Audience Marketing “Your customers are not buying your product, they are hiring it to get a job done.” About the Above Author  We got…

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  • Levitt’s

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    {tocify} {$title=Table of Contents}  Audience Marketing “The entire corporation must be viewed as a customer-creating and customer-satisfying organism. Management must think of itself not as producing products but as…

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  • John J. H.

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    {tocify} {$title=Table of Contents} Cost of Capital  Cost of capital is the rate of return, the firm requires from investment in order to increase the value of the…

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  • S. C. Kuchhal

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    {tocify} {$title=Table of Contents} Leverage  ‘the term leverage ‘is used to describe a firm’s ability to use fixed cost bearing assets or funds to magnify the return to…

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