Category: Marketing
Hart & Stapleton
{tocify} {$title=Table of Contents} Strategic Marketing “A statement in very general terms of how the marketing objective is to be achieved, e.g. acquiring a competitive company, by price…
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Voice marketing
{tocify} {$title=Table of Contents} > Voice marketing Voice marketing is a way for businesses, brands, and influencers to reach their target audiences through live or recorded audio content.…
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Clayton Christensen,
{tocify} {$title=Table of Contents} Audience Marketing “Your customers are not buying your product, they are hiring it to get a job done.” About the Above Author We got…
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Levitt’s
{tocify} {$title=Table of Contents} Audience Marketing “The entire corporation must be viewed as a customer-creating and customer-satisfying organism. Management must think of itself not as producing products but as…
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John J. H.
{tocify} {$title=Table of Contents} Cost of Capital Cost of capital is the rate of return, the firm requires from investment in order to increase the value of the…
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S. C. Kuchhal
{tocify} {$title=Table of Contents} Leverage ‘the term leverage ‘is used to describe a firm’s ability to use fixed cost bearing assets or funds to magnify the return to…
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