Category: Marketing
Corporate Social Responsibility: Definition, Concept, Process, Scopes
Finance, Finance Explanation, Management, Management Author, Management Definition, Management Explanation, Marketing, Marketing Author, Marketing Definition, Marketing ExplanationCorporate social responsibility is traditionally shattered down into four categories: environmental, philanthropic, ethical, and economic responsibility. Businesses have a responsibility to respect the laws of the country and…
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Arpit|
Consumer Behavior Models
Hey My Friend! Have you ever wondered why customers make certain purchasing decisions? Well, that’s where consumer behaviour models come in handy. In simple terms, a consumer behaviour…
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Arpit|
Culture: Definition, What are Its Functions, Characteristics, Elements of Culture?
Culture is the customary beliefs, social forms, and material traits of a particular group of people. It includes codes of manners, dress, language, religion, rituals, art, and encompasses…
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Definepedia|
Reference Groups: Meaning, Types, What is Primary and Secondary Reference Groups?
Hey there, friend! Have you ever heard of reference groups? If you haven’t, then let me tell you: understanding reference groups is one of the most important things…
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Arpit|
What is Learning? Definition and Components of Learning
Marketing, Marketing Author, Marketing Definition, Marketing Explanation, Organisational Behaviour, Organizational Behaviour Author, Organizational Behaviour Definition, Organizational Behaviour ExplanationLearning in marketing can be defined as the process of change in an individual’s behaviour and knowledge resulting from experiences with various marketing pushes and support. In other…
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Definepedia|
Retailing: Definition, Types, Its Characterstics
Retailing is the distribution process of a retailer getting goods from manufacturers, wholesalers or agents and selling them to consumers. It involves activities such as supply chains and…
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Arpit|