Category: Marketing
Advertising and 5 Major Decisions in Advertising
Advertising is a type of marketing that involves paying for space to advertise a product/service. It is a method of expressing the product/service users for which advertisements are…
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What is Sales Promotion and How Can It Benefit Your Business?
Sales promotion is a means to increase an entity’s revenues. Sales promotion strategies help businesses through the creation of special offers and discounted prices, free trial giveaways and/or…
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Personal Selling: Definition, Roles, Steps, and Its Importance
Definition Personal selling is a sales method where the seller convinces the customer to purchase a particular product/service face-to-face. It involves using interpersonal skills to persuade customers to…
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