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Management
“Management is a multi-purpose organ that manages business and manages managers and manages workers and work.”
โManagement is doing things right; leadership is doing the right things
“Management may be defined as the process by means of which the purpose and objectives of a particular human group are determined, clarified and effectuated”
Decision Making
โWhatever a manager does he does through making decisions.โ
Leadership
“Leadership is the lifting of a man’s vision to higher sights, the raising of a man’s performance to a higher standard, the building of a man’s personality beyond its normal limitations
Audience Marketing
โThere is only one valid definition of business purpose: to create a customer!โ
โMarketing is not only much broader than selling; it is not a specialized activity at all.
Productivity
โProductivity means the balance between all factors of production that will give the greatest output for the smallest effort.โ
Strategic marketing
โStrategic marketing as seen as a process consisting of:
analyzing environmental, market competitive and business
factors affecting the corporation and its business units,
identifying market opportunities and threats and forecasting
future trends in business areas of interest for the enterprise ,
and participating in setting objectives and formulating
corporate and business unit strategies. Selecting market target
strategies for the product-markets in each business unit,
establishing marketing objectives as well as developing ,
implementing and managing the marketing program
positioning strategies in order to meet market target needsโ.
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