Category: Marketing
Factors Affecting Price Decisions ( Internal & External )
Price is a crucial aspect of any business, as it serves as the basis for customers purchasing decisions. The value exchanged for the benefits of a product or…
By-
|
3 Steps of Segmentation, Targeting, and Positioning (STP) Model
Marketing is an important part of any business and it plays an important role in the success of a company. One of the most important marketing strategies is…
By-
|
Market Coverage: Its Definition, Strategies, Examples
Market coverage is an important part of a company’s marketing plan it helps to determine the reach of a company’s products and services to potential customers. The term…
By-
|
General Electric Approach (GE Approach)
The General Electric (GE) Approach is a powerful portfolio planning tool. It helps businesses to determine the potential success of investment opportunities. The approach combines industry analysis with…
By-
|
Marketing Process: 5 Steps of the Marketing Process
Marketing is all about understanding your customers, figuring out what they need, and then delivering it to them in the way that they want it. That’s why the…
By-
|
4Cs of Marketing and Its Relationship with 4Ps
Marketing is a complex and ever-evolving field that requires a great deal of creativity and strategy. The marketing mix, which describes the assortment of components. It makes up…
By-
|