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MarketingMarketing Explanation

Societal and Holistic Marketing in Marketing Management


The societal marketing concept is about companies thinking about what’s good for people and the planet, not just about making money. It’s like thinking about how toys or food affect everyone, not just if they sell well.

Companies need to be nice to the world by not hurting it and by doing good things. Holistic marketing is when companies look at everything they do as a big puzzle. They don’t just focus on selling things, but also on how the business works together.

They treat workers well, make customers happy, and think about how their actions affect nature. It’s like putting all the pieces of the puzzle together to make a good and kind business.

The Holistic Marketing Concept is an approach to marketing that considers the business as a whole, rather than focusing on individual marketing activities. It recognizes that marketing is just one part of a larger business system and that marketing decisions need to be integrated with other business functions such as finance, operations, and human resources.

Differences between the Societal Marketing and Holistic Marketing

Holistic marketing also work on the broader social, economic, and environmental context in which the business operates.

On the other hand, the Societal Marketing Concept is a marketing philosophy that places the welfare of society above the interests of the company or the individual consumer. It recognizes that businesses have a responsibility to society beyond just making profits. 

Companies need to consider the long-term impact of their marketing activities on society and the environment, and work to minimize any negative impact while maximizing positive impact. So this includes considering issues such as sustainability, social responsibility, and ethical business practices.

Differences between the Societal Marketing and Holistic Marketing

FactorSocietal Marketing ConceptHolistic Marketing Concept
FocusSatisfying customer needs while considering societal well-beingConsidering all marketing aspects and impact on all stakeholders
ScopeEmphasizes societal well-being in overall marketing preparationConsiders impact on stakeholders and broader socio-economic context
PurposeDelivering value products for customer and society well-beingAchieving goals by focusing on stakeholders and social welfare
External vs. InternalFocus on external factors and societal impactBalances internal and external aspects and stakeholder impact
Stakeholder FocusFocuses on societal well-being, including consumersConsiders impact on all stakeholders and wider community
Social ResponsibilityEmphasizes social, environmental impact minimizationConsiders social, economic, environmental context in decisions
Marketing MixFocus on product, with prominence on societal needsConsiders entire marketing mix with holistic context
Goal AlignmentAligns organization goals with societal well-beingAligns goals with social welfare and stakeholder objectives
Customer-CentricFocuses on customer needs and social/ethical considerationsConsiders all aspects and stakeholder impact comprehensively
Long-Term vs. Multi-DimensionalConsiders long-term societal and environmental impactConsiders broader impact on stakeholders and socio-economic context

In summary, the Societal Marketing Concept focuses on satisfying the needs of customers while considering the long term well-being of society as a whole, with a focus on social responsibility and ethical considerations. On the other hand, the Holistic Marketing Concept takes a comprehensive approach and considers all…

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