Marketing Fundamentals
- What is Marketing | Definition, Tactics, Purpose, & Facts
- Marketing Management: Meaning, Definition, Application
- Marketing Process: 5 Key Elements of Marketing Process
- Mission Statement – Its 3 Types and Process of Good Mission Statement
- Marketplace Concepts – With 5 Important Core Points
Marketing Strategies and Planning:
- Market-Oriented Strategic Planning | Key Elements for Success in Today’s Competitive Market
- SWOT Analysis: Meaning, Definition, 4 Variables, Advantages, Disadvantages
- BCG Matrix: Definition, Chart with Explanation and How to Implement
- Market Segmentation, Targeting, and Positioning (STP) Model: 3 Steps
- Market Coverage: Definition, Strategies, Examples
- Market Positioning and Its Strategies, Importance with Errors
- Market Competition: Definitions, Types, Importance, 4 Levels, Techniques
- Market Demand Estimation with 3 Important Methods and its Pros, Cons
- Marketing Intelligence System: Definitions, Benefits, And its 4 Components
- Marketing Information: Definition, Sources, Need for Marketing Information
- Market Evolution: Definition, Stages, and Examples
Product and Pricing:
- What is a Product: Its Factors and Types
- Product Line: Definition & Examples
- Product Mix: Explanation and Decisions
- Kotler’s Levels of Product
- Product Life Cycle: Stages and Marketing Strategies
Price Adaptation:
- Price: Meaning, Role, Steps of Price Setting Process, Reaction to Price Change
- Price Adaptation: Meaning, Goals, Strategies
Promotion and Communication:
- Advertising and 5 Major Decisions in Advertising
- Sales Promotion: Definition and Benefits
- Public Relations: Definition, Tools, Decisions
- Personal Selling: Definition, Roles, Steps, Importance
- Process of Marketing Communication with Example
- Societal Marketing (Social Marketing): Definition, Advantages, Examples
Distribution and Retail:
- What is Logistics Management? Nature, Goals, Functions
- Channel of Distribution Selection Considerations
- Retailing: Definition, Types, Characteristics
- Wholesaling: Meaning, Types, Benefits
Consumer Behavior:
- How Socialization Impacts Consumer Behavior?
- Consumer Buying Decision Process
- Culture: Definition, Functions, Characteristics, Elements
- Reference Groups: Meaning, Types, Primary and Secondary Reference Groups
- Learning: Definition and Components
- Consumer Behavior Models
Business Ethics and Social Responsibility:
- Business Ethics: Definition, Principles, Features, Example, Roles
- Corporate Social Responsibility: Definition, Concept, Process, Scopes
Marketing Management Theorists:
- Philip Kotler – Definition of Marketing Management | MIS | New Product, Decision Making, Personal Selling, Branding, with Biography
- Peter Ferdinand Drucker
- Theodore Levitt
Additional Definitions and Resources:
- American Marketing Association (AMA) | Best Definitions List
- Prof. William J. Stanton
- Advertising Association (AAA)
- Engel, Blackwell, and Mansard: Consumer Behavior: Best Meaning, Definition
- Louden and Bitta | What is Consumer Behaviour? Best Meaning, Definition
- Michael Hall | Event Marketing: Best Meaning, Definition
- Terpstra, Sorathy | International Marketing: Meaning, Definition and Complete Guide
- Cateora and Graham | International Marketing: Meaning, Definition
- Ronald E. Turner
- Mason and Rath
- Limpson and Darling
- Stanton
- Musselman and Jackson
- Cravens
- Baker
- Lambin
- Hart & Stapleton
- Voice marketing
- Definition.ga – Free Definition
- The Chartered Institute of Marketing
- Kerin | Best Definitions List
- David Mark Smith | Best Definitions List
- Patrico Bonta and Mario Farber | Best Definitions List