E. Jerome McCarthy in 1960Marketing Channel Table of Contents Hide 1 Marketing Channel 2 About the Above Author 2.1 Related Posts: “A communication path that leads from the manufacturer to the point of purchase.”About the Above Author L o a d i n g . Related Posts:Channel Stuffing: How to understand Channel Stuffing?What is considered in the Channel of Distribution SelectionWhat is Competitive Equilibrium in Economics - Meaning,…Differentiation in Marketing: Its 4 Types and AdvantagesWhat is Sales Promotion and How Can It Benefit Your…Wholesaling: Meaning, and Its Types and Benefits
