Ernest Dale

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Marketing Decision

“Marketing decisions are those decisions which are always made in the course of one of true management activities, planning, organizing, staffing, directing, controlling, innovation and representation.”


“Direction is telling people what to do and seeing that they do it to the best of their ability. It includes making assignments, corresponding procedures, seeing that mistakes are corrected, providing on-the-job instructions, and of course, issuing orders. “ 

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