Peter Ferdinand Drucker

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“Management is a multi-purpose organ that manages business and manages managers and manages workers and work.”

“Management is doing things right; leadership is doing the right things 

“Management may be defined as the process by means of which the purpose and objectives of a particular human group are determined, clarified and effectuated”

Decision Making

“Whatever a manager does he does through making decisions.” 

Leadership 

“Leadership is the lifting of a man’s vision to higher sights, the raising of a man’s performance to a higher standard, the building of a man’s personality beyond its normal limitations 

Audience Marketing

Productivity 

“Productivity means the balance between all factors of production that will give the greatest output for the smallest effort.” 

 Strategic marketing 

“Strategic marketing as seen as a process consisting of:
analyzing environmental, market competitive and business
factors affecting the corporation and its business units,
identifying market opportunities and threats and forecasting
future trends in business areas of interest for the enterprise ,
and participating in setting objectives and formulating
corporate and business unit strategies. Selecting market target
strategies for the product-markets in each business unit,
establishing marketing objectives as well as developing ,
implementing and managing the marketing program
positioning strategies in order to meet market target needs”.