American Marketing Association (AMA) | Best Definitions List

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Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”


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Market segment 

The market segmentation process of subdividing a market into subassemblies other than clients who behave in the same way or who have similar needs. Each subset can be conceived as an objective to be achieved with a different marketing strategy“.


Sales Management 

Sale Management is the planning, direction and control of professional selling including recruiting, selecting, equipping, assigning, routing, supervising, paying and motivating to the personal sales force.” 

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