Keith Davis : Responsibility and Organisational Behaviour | Meaning, Definition


Leadership as ability to persuade others to seek the defined objectives enthusiastically. It is the human factor which binds a group together and motivates it towards goals”.

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“Responsibility is an obligation of the individual to perform assigned duties to the best of his ability under the direction of his executive leader”


“Communication is a process of passing information and understanding from one person to another.”

Organisational Behavior 

“Organisational Behavior is the study and application of knowledge about how people as individual or as groups act within organizations.”

Business Environment 

‘‘It is the aggregate of all conditions, events, and influences that surround and affect it.” 

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