Marketing

Engel, Blackwell, and Mansard : Consumer Behaviour : Best Meaning, Definition


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Consumer Behaviour 

“Consumer behavior is the actions and decision processes of people who purchase goods and services for personal consumption”.

Meaning

Consumer behavior is the discovery of how customers, groups or businesses select, purchase, use, and dispose of ideas, goods, and offers to satisfy their wants and desires. It deals with buyer movement in the market as well as the underlying explanations for those actions. 

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