4 Advantage or Importance of Feedback in Communication

Feedback is information provided by an agent regarding aspects of one’s performance or understanding. It is a reaction to a learner’s action that aims to engage, inform, and increase knowledge by reducing discrepancies between current understanding and performance and a goal.

Definitions of Feedback

Kaufman (1972): Feedback is “information about the effects of one’s own behavior.”

Ilgen et al. (1979): Feedback is “information about the quality of one’s performance.”

Kluger and DeNisi (1996): Feedback is “information about the discrepancy between a person’s current performance and some standard.”

Sadler (1989): Feedback is “information about the extent to which one’s performance matches a standard.”

Van Velsor and Leslie (1995): Feedback is “information about the quality of one’s performance and the factors that contribute to it.”

Instant feedback is when information is provided contextually and on-demand, in immediate response to a learner’s action and in the flow of learning. It helps deepen a learner’s understanding by correcting mistakes, affirming competence, or debunking misconceptions on the topic. 

Importance of Feedback in communication

Feedback is important in communication for several reasons:

1. Feedback improves understanding:

When feedback is provided, it helps the sender of the message understand how their message is being received and interpreted by the receiver. This allows for clarification and adjustment if needed, leading to better understanding between the parties involved.

2. Feedback increases motivation:

Positive feedback can be a powerful motivator. When individuals receive recognition and praise for their efforts, it boosts their confidence and encourages them to continue performing at a high level. On the other hand, negative feedback can also be motivating as it highlights areas for improvement and encourages individuals to strive for better results.

3. Feedback enhances performance:

Constructive feedback provides individuals with specific information on how they can improve their performance. It helps identify strengths and weaknesses, allowing individuals to focus on areas that need development. By addressing these areas, performance can be enhanced and goals can be achieved more effectively.

4. Feedback improves relationships:

Effective feedback fosters open and honest communication between individuals. It encourages dialogue, trust, and mutual respect. When individuals feel comfortable giving and receiving feedback, it strengthens relationships and promotes a positive and collaborative work environment.

Types of Feedback

There are different types of feedback that can be given in communication:

1. Positive feedback

Positive feedback acknowledges and reinforces good performance or behavior. It focuses on strengths and highlights what is being done well. Positive feedback boosts morale and encourages individuals to continue their positive actions.

2. Negative feedback

Negative feedback addresses areas for improvement or behavior that needs to be corrected. It points out mistakes or shortcomings and provides suggestions for improvement. Negative feedback, when given constructively, helps individuals learn from their mistakes and grow professionally.

3. Constructive feedback

Constructive feedback is a combination of positive and negative feedback. It provides a balanced approach by recognizing strengths while also addressing areas for improvement. Constructive feedback is specific, actionable, and focuses on growth and development.

Advantage of Feedback

Benefits of feedback in communication include:

1. Improved understanding: Feedback helps clarify messages and ensures that the intended meaning is accurately received by the receiver. It reduces misunderstandings and promotes effective communication.

2. Increased motivation: Feedback, especially positive feedback, boosts motivation and encourages individuals to continue performing at their best. It provides recognition and reinforcement for good work.

3. Enhanced performance: Feedback highlights areas for improvement and provides individuals with specific information on how to enhance their performance. It helps individuals set goals and work towards achieving them.

4. Improved relationships: Effective feedback fosters open and honest communication, which strengthens relationships. It builds trust and promotes a positive work environment.

Effective Feedback Tips

To give feedback effectively, consider the following tips:

1. Be specific: Provide specific examples and details when giving feedback. This helps the receiver understand exactly what they did well or what needs improvement.

2. Be timely: Give feedback as close to the event or behavior as possible. Timely feedback allows the receiver to connect it with their actions and make immediate adjustments if needed.

3. Be respectful: Deliver feedback in a respectful and constructive manner. Use a supportive tone and focus on the behavior or performance, not the individual.

4. Be open to feedback yourself: Feedback is a two-way process. Be open to receiving feedback from others and demonstrate a willingness to learn and grow.

My Perspective

Feedback plays a crucial role in communication. It improves understanding, increases motivation, enhances performance, and strengthens relationships. To give feedback effectively, be specific, timely, respectful, and open to feedback yourself. 

So, by incorporating feedback into communication, individuals and organizations can achieve better results and foster a positive and collaborative environment.