Louden and Bitta | What is Consumer Behaviour? Best Meaning, Definition


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Consumer Behaviour 

‚ÄúConsumer Behavior is the decision process and physical activity, which individuals engage in when evaluating, acquiring, using or disposing of goods and services‚ÄĚ.

Meaning

Consumer behavior is the discovery of how customers, groups or businesses select, purchase, use, and dispose of ideas, goods, and offers to satisfy their wants and desires. It deals with buyer movement in the market as well as the underlying explanations for those actions. 

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